Why we advertise

Advertising has been part of The United Methodist Church’s marketing plan for almost 20 years. Whether seen in a newspaper, on television or on a computer screen, denominational ads build awareness of the church and extend a message of welcome to seekers — individuals who are not committed to a church yet are searching for deeper meaning in life.

United Methodist Communications is dedicated to creating innovative, research-based advertising campaigns that reach out to a world in need of hope. Advertisements invite people to visit RethinkChurch.org so that they can explore their spirituality, learn more about the denomination, sign up for a seeker-focused e-newsletter and search for a nearby United Methodist congregation to connect with a community of faith.

How your congregation can take part in the campaign

Local churches can take advantage of the heightened familiarity brought about by the advertising campaign in several ways:

1. Seekers can visit Find-A-Church.org to discover information about churches in their zip code. Update your church profile so that it contains the latest details.
    
2. Seasonal resources available during Lent and Advent carry the national advertising messages. Churches who utilize the resources are making a direct connection between their congregation and the ads that potential visitors have seen on television or the web.
    
3. Campaign videos are available for local church use. Videos shown during events and worship services can help attendees to become familiar with the advertising theme and the outreach capabilities of the messages. Also share the videos on social media as a digital invitation to visit your church.