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#BeUMC tips and tools

Explore ideas and practical suggestions for launching the #BeUMC campaign.

Bring the #BeUMC campaign to your conference or church in three simple steps:

1. Explain the campaign

Lean on the campaign’s toolkit and four key messaging themes to summarize the campaign and why you’re asking your conference or congregation to participate in it. Something as simple as this statement will pique the interest of your audience: “We’re showing the world how we are living our faith, why we choose to #BeUMC and what hopes we have for the future of our church. Every United Methodist is being asked to participate – will you join us? Learn more at UMC.org/BeUMC.” 

2. Encourage participation

Social media is the perfect tool for connecting with your audience since use of the campaign hashtag, #BeUMC, is the primary way people can participate in the campaign. However, relying solely on social media might not be enough. Share information about the campaign in e-newsletters, blog posts, videos and other communications, as well as during announcements, worship services and gatherings.

Every time you share campaign information, ask people to use #BeUMC in social media posts about why they are United Methodist and what makes them optimistic about the future of their congregation’s ministry and mission.

3. Amplify and expand

After you’ve launched the campaign, it’s vital that you keep it going. Consider featuring a different key messaging theme each quarter of the year and a different core value each month, for example, as a way to continue asking people to participate. Use the hashtag frequently in your personal, church and conference social media posts to remind others that they should be using it also. People can use the hashtag as many times as they’d like — hopefully they’ll begin to include #BeUMC every time they post something that’s related to their faith.

The Rev. Qianli Jiang delivers the sermon during worship at Mu’en Church in Shanghai, China. Established by Methodist missionaries in 1887, the church formerly was known as the Moore Memorial Church. Photo by Mike DuBose, UMNS

Worship & Preaching Resources

Incorporate the campaign into worship services with the help of planning ideas, Scripture, preaching notes, prayers, resources and more from Discipleship Ministries.

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Bible study at McKendree United Methodist Church in Lawrenceville, Ga. Photo taken Oct. 23, 2016. Photo by Kathleen Barry, United Methodist Communications.

Discussion Guide

Provide this resource to small groups who wish to learn more about the campaign’s four key messaging themes and how they celebrate our identity as United Methodists.

Download guide
The #BeUMC campaign reminds us of who we are at our best. As people of God called The United Methodist Church, we’re faithful followers of Jesus seeking to make the world a better place. #BeUMC logo on black background.

Downloadable graphics

Promote the campaign by using graphics for social media, worship and more. Each #BeUMC key messaging theme is aligned to a set of core values, and each value has its own set of graphics.

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Use this customizable slide presentation, which is built around the key #BeUMC themes, in your church groups or events. The presentation will remind members of their identity as United Methodists while also inviting them engage in constructive conversations about what they hope the future will bring, both for The United Methodist Church as a whole and their congregation.

Customizable slide presentation

Use this presentation, which is built around the key themes, in your church groups or events. The presentation will remind members of their identity as United Methodists and invite them to engage in constructive conversations about what they hope the future will bring, both for The United Methodist Church as a whole and their congregation.

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