Research

What do visitors have to say about ResourceUMC.org, the leader website for the denomination?

One year after launch, the team that manages the website completed an online study among nearly 2,000 pastors and local church leaders to understand who is and who isn’t using the website, and why.
One year after launch, the team that manages the website completed an online study among nearly 2,000 pastors and local church leaders to understand who is and who isn’t using the website, and why.

United Methodist Communications (UMCom) developed ResourceUMC.org in the Fall of 2019 as a consolidated, one-stop shop for resources for church leaders, pastors, and staff. One year after launch, the team that manages the website completed an online study among nearly 2,000 pastors and local church leaders to understand who is and who isn’t using the website, and why. The learning will identify adjustments to improve the visitor experience and increase number of visitors.

Study Highlights

  • 75% are aware of the website.
  • 50% have visited the website.
  • 80% say it is important that all the boards and agencies’ information is on the website. 
  • Respondents would like a better index, search function or way of finding information and more resources in other languages, specifically Spanish.

View report