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Beat the blahs with 5 helpful but simple writing hints

By Jane T. Massey

Email has come a long way from a program once installed from an AOL CD. Today, it’s the most trusted and direct way to reach and nurture your audience — especially for nonprofits.

After all, people opt in to hear from you.

Since email is controlled by recipients, not the algorithms of social media, the inbox is valuable but competitive territory. How you write your messages matter and can help make your lists and ministries grow.

Download The Elements of Writing Effective Emails infographic (High resolution, printable PDF) to learn five helpful tips to win the inbox.

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