Web Ministry and Social Media

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How Instagram can breathe life into your media ministry, (part 1)

Pablo Picasso said, “Every now and then one paints a picture that seems to have opened a door and serves as a stepping stone to other things.” While some of you may be painters, the medium of choice for most people today is a smartphone. No longer do you need fancy equipment to take a great photograph. Taking and sharing pictures is faster and easier than ever with smartphones. Instagram lets you put those smartphone pictures to good use.

How does Instagram work?

Instagram is an online service that allows you to take and share photos and videos on the app and on other social networking platforms. You may be most familiar with Instagram because of ever-popular selfies. But with more than 400 million monthly users, the service is way more than a teen trend.  Here’s how to use it.

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How can Instagram benefit your church?

Church leaders can use Instagram in a variety of ways to stay connected to their members, promote church ministries and reach new audiences. While it is a fairly simple process, there are tips for churches on how to make the most of the service.

Using Instagram, you can:

  • Introduce staff and volunteers. Share a photo of yourself, your staff members or volunteers (with permission). In the caption, include the person’s name and title.
  • Share the gospel: Add a quote from your sermon or an encouraging Scripture verse.
  • Use hashtags to connect with other United Methodists. By adding #UMC (the most popular UMC hashtag) to your photo caption or in the comments section, your post is indexed and becomes searchable by United Methodists all over the world.
  • Promote church events. Advertise services, events and sermon series or special classes. Remember to include the place, the time and the date.
  • Give visitors a “taste” of your church. Share pictures of your church building, your worship service or behind-the-scenes photos of staff getting ready for special events. Produce a short video clip of your service and post it with an invitation for others to join you.
  • Highlight various ministries. For example, share a picture of your children’s minister putting up VBS decorations or snap a picture of the meal prepared for the monthly women’s missions luncheon. Engage your audience by using the caption as a shareable invitation.
  • Encourage congregants to use Instagram. Set up a fun and functional church photo booth in your lobby. Invite members to snap and share photos. Think of out-of-the-box cell phone use — before, after and even during your service!
  • Promote discussions. Since Instagram users who follow your church can comment on your posts, you can encourage discussions about important topics. While many posts will be fun or lighthearted, consider some thoughtful conversation-starters as well.
  • Make selfies beneficial. Consider the Selfies for the “Fruits of the Spirit” Campaign that the First United Methodist Church of Boulder, Colorado, created in 2015.  Be creative. Encourage your staff and members to find ways to use selfies to promote your church, its ministry and the gospel.

Think like Picasso. Build an Instagram ministry, and use your pictures and videos to create stepping stones into the doors of your church.

Look out for part two in the next MyCom issue. We'll look at even more ways to use Instagram to promote your church!

Tricia Brown

Tricia Brown has been a freelance writer and editor for more than twenty years, ghost-writing and editing for individuals as well as for health, education and religious organizations. She enjoys reading, writing and public speaking commitments in which she teaches and encourages other women.

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