There's an old saying in advertising and communications: When you try to reach everyone, you reach no one. Of course, this sounds like a terrible thing to say on a ministry podcast because the Gospel and the church are for everyone! But don't worry, both sentiments can be and, in fact, are true.
On this episode of the MyCom Church Marketing Podcast, we're talking about writing for your audience, a lesson in Branding 101. How do we say the right things to the right people? Joining us for today's episode is Laura Buchanan, the senior creative content specialist at United Methodist Communications.
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