After completing the discovery and strategy phases, it’s time to design the website in ways that will make it visually appealing to your target audience groups and make use of various multimedia elements for optimum interaction. During this phase you will create a unique image and design using color, layout and font styles; develop a welcoming homepage and determine main section pages as well as identify subsection pages and overall site navigation menus.
Now it’s time to put all the pieces together from discovery, strategy, and design to build your website by gathering and populating it with engaging content, graphics, photographs and multimedia elements. During this phase you also want to address issues of protecting users and members privacy, developing content protocols and being certain to abide by copyright laws and securing permissions.
In the launch phase, you will want to test-drive your site before making it public. It’s a good idea to ask people from the various audience groups to review the site and use their feedback to make final revisions. Next you will develop and implement a marketing plan to get the word out about your new site. Then it’s time to launch the site and celebrate with your congregation.