It’s event day. While others are setting up tables or adjusting microphones, your role as the publicity lead kicks into high gear. With your phone and laptop nearby, this is your final chance to invite, remind and connect with both your online community and local media. Here's how to make the most of these final hours.
1. Social Media: Early, Visual and Engaging
Start the morning with scheduled reminders. If you haven’t already, publish short reminder posts on your church’s Facebook page, Instagram, Threads or Bluesky accounts. Posts should include the event start time, location (or livestream link) and an image or video.
Use scheduling tools. Time-saving platforms like Buffer, Later or Meta’s Creator Studio allow you to schedule posts days in advance. If you did, enjoy checking this task off your list early.
Go video-first. A quick behind-the-scenes video—like volunteers putting up signs or food being prepared—can create excitement. If your event lasts all day, post short updates or do a live video mid-event to encourage people to join in.
Interact in real time. Assign someone to monitor posts for questions or comments. Use Facebook and Instagram stories to highlight what's happening and create interactive polls or countdowns to encourage engagement.
Tip: Encourage attendees to share your event on their profiles. Word-of-mouth via personal networks still works.
2. Media Outreach: Make the Call Count
If you sent a press release or event pitch earlier in the week, the morning of your event is the right time for a quick follow-up call to local TV and newspaper contacts.
Be brief but clear. When calling the newsroom or assignment desk:
- Introduce yourself.
- Mention the press release sent earlier.
- Ask: “Is the [Event Name] at [Church Name] on your coverage list for today?”
Most newsrooms keep a running list of community events and assign coverage based on interest, timing and availability. Your call may nudge your event higher on that list.
Have your press release handy. If the newsroom hasn’t seen it or lost track of it, offer to resend it immediately. Confirm the best email address then follow up without delay.
Prepare for media arrivals. Keep a short list of which outlets expressed interest. Make sure a staff member is prepared to welcome them, help with setup and possibly connect them with a spokesperson for interviews.
Tip: Some news crews may opt to promote your event via livestream or social media instead of sending a team. Provide visuals or event links they can easily share online.
Bonus: Consider a Small Ad Boost
If your event is public-facing and you want to expand your reach last-minute, consider putting a few dollars behind a boosted Facebook or Instagram post. Even $10–$20 can expand your audience to local community members who follow your church’s page or your current attendees.
Final Thoughts
Your morning-of tasks may feel simple but they often make the difference in turning a good turnout into a great one. With video-focused content, direct media follow-up and intentional interaction, your church can maximize visibility and community participation—right up to the moment the event begins.
For more communication tips and templates, visit www.resourceumc.org/mycom.