The sanctuary decorations are packed away. Your team is running on caffeine and gratitude. And maybe, if you are lucky, everyone is taking a few well deserved days off.
But here is the challenge: online momentum does not follow office hours.
If your church had a strong Christmas social media presence or a full Christmas Eve service, the days that follow are not the time to go silent. That does not mean you need a full production schedule between December 26 and January 7. It means you need a plan that gives your community something consistent and meaningful, even while your staff and volunteers recover from the biggest Sunday of the year.
Here is how to schedule posts for that in between time, capture contact info while Christmas Eve is still fresh, and launch a simple New Year campaign that keeps energy moving forward without burning anyone out.
Take a break, and keep posting
The key is scheduling content ahead of time, before the Christmas rush begins. A few thoughtful posts in the queue go a long way toward keeping your church visible during the quiet week when many people are home, scrolling and reflecting on the year ahead.
You do not need daily posts. Plan two or three moments: a gratitude post the day after Christmas, a simple encouragement or scripture later in the week and a see you this Sunday reminder before New Year. You can use scheduling tools to schedule posts directly on Facebook, Instagram and TikTok.
Use photos from Christmas Eve if you have them, especially candlelight, full rooms and joyful faces. Even with limited posting, your church's presence in people's feeds helps bridge the shift from holiday magic to everyday life.
The real work happens before Christmas
None of this needs to feel like extra effort. It simply requires planning. The best time to write and schedule these posts and emails is a week or two before Christmas, when your team is already thinking about the season.
Set aside one hour to map out three posts. Use what you already have: photos, quotes, prayers or blessings. Plug them into a simple plan. Then step into Christmas Eve knowing you are not only celebrating well, but preparing for follow up that truly matters.
Example posting schedule for December 26 to January 7
December 26
- Gratitude post for everyone who helped make Christmas meaningful
- Photo from Christmas Eve (candlelight or joyful faces)
December 28
- Simple encouragement or scripture focused on rest and renewal
- Optional: photo of your sanctuary after the season, or a quiet moment from worship
December 30
- Invitation to worship on the upcoming Sunday
- Use a warm, personal caption like see you this weekend as we look toward a new year
January 2
- Short reflection or quote about starting the year with intention
- Photo of morning light in your building or a calm outdoor shot
January 4
- Highlight a ministry starting back up in January
- Keep it light and welcoming, not promotional
January 7
- Reminder that the community is back in rhythm
- A friendly see you this Sunday post with a simple graphic or photo
Jeremy Steele is a writer, conspirator and spiritual entrepreneur who refuses to give up on Christianity. He spends his time resourcing the dreams of the next generation and helping it discover paths to spiritual enlightenment and connection with God. He lives in Arlington, Virginia, and is associate pastor at Chesterbrook UMC. Find more about him and his work at Jeremy-Steele.com.