Summer often brings a shift in routines as families travel, school schedules pause, and congregants enjoy warmer weather. While attendance may fluctuate, engagement doesn't have to. By planning ahead, churches can create meaningful points of connection that keep members spiritually nourished and relationally involved throughout the season.
1. Plan a summer communications calendar
Start by mapping out key events, sermon series, and ministry opportunities from June through August. Use this calendar to guide consistent communication across platforms—email newsletters, social media, bulletins, and your church website. Consistency builds anticipation and keeps your congregation informed, even when they’re on the go.
2. Offer flexible, family-friendly events
Recognize that summer schedules are unpredictable. Host drop-in events like outdoor movie nights, ice cream socials, or midweek devotionals in the park. These low-commitment gatherings offer opportunities for community and outreach. Promote them early and often to build momentum.
3. Create summer small group options
Consider launching short-term small groups or Bible studies with a clear beginning and end. Virtual options allow for participation from those traveling or unable to attend in person. Provide discussion guides or devotionals that members can use independently or in informal gatherings.
4. Empower volunteers and leaders
Engage lay leaders now to help sustain ministries through summer. Offer training or brief refreshers so leaders feel equipped. Delegating responsibilities ensures continuity while giving more people the chance to serve and lead.
5. Use digital engagement tools
Utilize platforms like Facebook groups, church apps, or text reminders to share devotionals, prayer requests, and ministry updates. Encourage congregants to check in from wherever they are. Digital spaces can foster ongoing connection beyond the walls of your building.
6. Celebrate summer stories
Invite members to share photos or stories of where they’re seeing God this summer—whether on mission trips, in nature, or at home. Share these in newsletters or social media to highlight the diverse ways your church is active, even when apart.
7. Set expectations and cast vision
Speak openly about summer rhythms during worship and in church communications. Reframe the season as a time for growth, rest, and renewed connection with God and others. Cast vision for how your congregation can stay spiritually engaged and support one another.
Summer doesn’t have to mean spiritual slowdown. With a few strategic preparations now, your church can create vibrant engagement opportunities that carry through the season and beyond. For more practical ideas and tools, explore resources at www.resourceumc.org/mycom.
With over 20 years of experience across various media outlets, Renee McNeill has guided brands in crafting and executing effective strategies for both internal marketing and public-facing campaigns. As a specialist in social media and e-marketing, Renee is passionate about empowering churches worldwide to enhance their communications and marketing efforts.Renee is the producer of the MyCom brand, and can be reached at [email protected].