Starting a Facebook page for your church is an exciting first step but it can also feel overwhelming. Once the page is set up, the question becomes, “What should we do next?” Think of your Facebook page as a digital front door. It is a place where members and visitors can connect, find information and get a feel for your church community. Here are some practical next steps to help you build momentum.
Invite your congregation to follow the page
A page without followers is like a church with no congregation. Encourage members to “like” and “follow” the page. Share the page link in worship announcements, email newsletters, bulletins and even on printed signage in the building. Ask leaders and volunteers to share the page with their networks too. Early engagement from your own community helps create energy and reach.
Post consistent, meaningful content
Think about what people are looking for when they visit your page. Helpful content includes:
- Service times and event details
- Links to worship livestreams or sermon recordings
- Photos that capture the life of the church (with permission)
- Short, encouraging messages or scripture reflections
- Stories that highlight mission work and community outreach
Aim for a rhythm that feels sustainable. For many churches, 3-4 posts per week is a good balance. Consistency matters more than volume.
Use Facebook events
Events are one of Facebook’s most useful features. Create events for worship services, Bible studies, youth gatherings or community activities. Events allow people to RSVP, share with friends and receive reminders. They also help your church show up in local searches.
Pay attention to engagement
Watch how people respond to your posts. Do certain types of content get more likes, shares or comments? Use that insight to guide future posts. Respond to comments and messages promptly to show that your church is listening and welcoming. Engagement is about building relationships not just pushing information.
Keep your page up to date
Make sure your “About” section is complete with the church’s address, phone number, website and service times. Update your profile and cover photos regularly. A current and accurate page helps people trust that your church is active and responsive.
Consider using Facebook tools
As your page grows you might explore additional tools like Facebook groups for small ministries, scheduled posts or advertising for special events. These features can extend your reach but focus first on building a solid foundation.
Stay mission-minded
Above all, remember that your Facebook page is a ministry tool. Use it to share hope, extend hospitality and connect people to Christ through your church community. Keep your tone warm, welcoming and consistent with your church’s mission.
Additional resources that you will find helpful:
Communicating across generations
How a zebra can help your church connect with your community
A Facebook page is not just a project to check off the list. It is an ongoing opportunity to connect with people inside and outside your congregation. With consistent attention and a heart for ministry, your church’s page can become a vibrant extension of your community.