Save time and plan ahead! Getting ahead of your summer social media strategy will not only help you get back time you could be savoring the sun, but also help you to begin gathering all the assets you'll need along the way.
June: Kick off the summer
Week 1: Welcome summer
- Monday: Scripture of the week graphic (e.g., Psalm 19:1)
- Wednesday: Share your summer plans – engage with a question post
- Friday: Staff summer reading list or devotional picks
Week 2: Gratitude for creation
- Tuesday: Photo prompt – “Where do you see God in nature?”
- Thursday: Host a poll – favorite summer hymn or worship song
- Saturday: Highlight outdoor church activities (picnic, prayer walk)
Week 3: Faith in action
- Monday: Mission moment – spotlight a summer outreach or service project
- Wednesday: Volunteer appreciation post
- Friday: Devotional video from a lay leader or pastor
Week 4: Family focus
- Tuesday: Kid-friendly prayer activity or craft idea
- Thursday: Invite families to an upcoming event (with RSVP link)
- Sunday: Share photos from children’s or youth ministry activities
July: Stay connected, even on the go
Week 1: Holiday reflections
- Monday: Independence Day prayer or reflection
- Wednesday: Throwback – past 4th of July events or outreach
- Friday: Encourage giving while traveling (link to online giving)
Week 2: Summer playlist
- Tuesday: Share a Spotify worship playlist or favorite songs from VBS
- Thursday: Ask members for their go-to faith podcasts or books
Week 3: Virtual connection week
- Daily: Devotional or prayer prompt (encourage engagement in comments)
- Wednesday: Midweek Zoom prayer or livestream devotional
- Sunday: Testimonial video from a member or youth
Week 4: Serving stories
- Monday: Recap mission trips or local service projects
- Thursday: Thank-you post with photos of volunteers
- Saturday: Invite others to get involved
August: Prepare for a new season
Week 1: Back-to-school blessings
- Tuesday: School supply drive promo or thank-you
- Thursday: Share a back-to-school prayer or blessing
- Sunday: Commission teachers/students (photos or livestream)
Week 2: Sabbath & renewal
- Monday: Encourage rest with a Sabbath scripture
- Wednesday: Invite to a spiritual retreat or quiet day
- Friday: Devotional thought from the pastor
Week 3: Looking ahead
- Tuesday: Sneak peek of Fall events or sermon series
- Thursday: Poll – what are you excited for this Fall?
Week 4: Gratitude & growth
- Monday: Highlight summer ministry wins
- Wednesday: Thank supporters, leaders, and participants
- Saturday: Invitation to Fall kickoff event
Each post should include clear visuals, simple calls to action, and a tone that’s warm and conversational. Schedule content ahead of time using tools like Buffer, Hootsuite, or Meta Business Suite, and adjust based on your church's unique events and audience response.
With over 20 years of experience across various media outlets, Renee McNeill has guided brands in crafting and executing effective strategies for both internal marketing and public-facing campaigns. As a specialist in social media and e-marketing, Renee is passionate about empowering churches worldwide to enhance their communications and marketing efforts.Renee is the producer of the MyCom brand, and can be reached at [email protected].