You have a personal brand, like it or not. In this session of Pastoring in the Digital Parish, Rev. Sarah Heath shares how we can cultivate that for the benefit of our digital ministries. And cultivating a brand does not have to come at the cost of our authenticity. We'll learn some of the pitfalls of personal branding. Rev. Sarah also offers a compelling witness of why personal branding matters for ministry leaders as she relates how she authentically communicates herself as part of her own personal brand.
There are some vital considerations for us in relation to how we represent ourselves in digital space. We’re going to name them and see how we navigate them in this session.