United Methodist Communications conducts research to understand the needs and practices of United Methodist churches. Image by

Identifying church trends 

Market Research is a navigation tool used to inform decisions, assess progress toward strategic goals and make course corrections to help the agency fulfill our goal of engaging people in the story of God’s work in the world through The United Methodist Church.

The Research Team at United Methodist Communications works to strengthen our understanding of the needs and experiences of our various audiences — Leaders, Members and Spiritual Seekers. People are complex, and research can help us understand how to best serve our diverse constituents.

Research informs the work we all do and helps define where we go next. Research helps us to:

  • Develop effective marketing plans,
  • Understand the interests and needs of congregations,
  • Identify ways to reach spiritual seekers,
  • Develop relevant content and helpful resources such as how-to guides and training courses,
  • Test new ideas,
  • Understand opinions, beliefs and attitudes,
  • Learn more about a specific topic, issue or audience,
  • Suggest potential solutions to problems.

Below you will find the results of our most recent studies.

An American flag and church steeple viewed against very clear blue sky. Photo by imdm,


UMC FACT Report: How politically active are United Methodist Congregations?

This Faith Communities Today (FACT) research report examines political activism from the perspective of pastors.

Connectional structure graphic from United Methodist Handbook. Courtesy of United Methodist Communications.


UMC FACT Report: How Strong is the United Methodist Connection?

This Faith Communities Today (FACT) research report covers the perceived importance of the connection from the perspective of pastors.

United Methodist Communications conducted a study on how COVID-19 has impacted local churches.

Responding to the coronavirus

Impact of COVID-19 on United Methodist churches

Launched on March 26, this study examines the impact of the coronavirus on local churches, including ways they are adapting their activities and identifying resource needs.



Contact our Research team if you have questions about any of our projects. Icon by the Noun Project.

Have a question?

Contact a member of the Research Team:

Chuck Niedringhaus, Director-Marketing Research & Agency Evaluation, or

Teresa Faust Senior Manager-Research & Metrics