Research

United Methodist Communications conducts research to understand the needs and practices of United Methodist churches. Image by FAVPNG.com.

Identifying church trends 

Market Research is a navigation tool used to inform decisions, assess progress toward strategic goals and make course corrections to help the agency fulfill our goal of engaging people in the story of God’s work in the world through The United Methodist Church.

The Research Team at United Methodist Communications works to strengthen our understanding of the needs and experiences of our various audiences — Leaders, Members and Spiritual Seekers. People are complex, and research can help us understand how to best serve our diverse constituents.

Research informs the work we all do and helps define where we go next. Research helps us to:

  • Develop effective marketing plans,
  • Understand the interests and needs of congregations,
  • Identify ways to reach spiritual seekers,
  • Develop relevant content and helpful resources such as how-to guides and training courses,
  • Test new ideas,
  • Understand opinions, beliefs and attitudes,
  • Learn more about a specific topic, issue or audience,
  • Suggest potential solutions to problems.

Below you will find the results of our most recent studies.

Partial view sample of the downloadable English language infographic created by United Methodist Communications.
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Press Center

Willingness to visit a UMC grows amidst continued awareness efforts

Spiritual seekers appear to respond to awareness efforts.

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Senior Manager of Research and Metrics Teresa Faust presents data received from a United Methodist Communications study conducted in association with the Barna Group.
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Research

Audience Wants and Needs Matter

Knowing more about attitudes and behaviors helps guide communication work.

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United Methodist Communications (UMCOM) completed a Zoom Evaluation in early 2021 to inform their Zoom offering to local churches as the demand for digital worship continues. Photo by Biljana Jovanovic, Pixabay.
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Research

Zoom has a positive significant impact on local churches

United Methodist Communications (UMCOM) completed a Zoom Evaluation in early 2021 to inform their Zoom offering to local churches as the demand for digital worship continues.

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Related

Contact our Research team if you have questions about any of our projects. Icon by the Noun Project.

Have a question?

Contact Teresa Faust, Senior Manager, Research & Metrics

Laptop illustration courtesy of Canva.com.

Volunteer for ethnic leader panels

People in leadership roles within local United Methodist churches who would like to volunteer for upcoming ethnic leader panel discussion opportunities can share their interest via the links below:

Black Leader Panel

Latino Leader Panel

Additional panels will be introduced soon.