Research

United Methodist Communications conducts research to understand the needs and practices of United Methodist churches. Image by FAVPNG.com.

Identifying church trends 

Market Research is a navigation tool used to inform decisions, assess progress toward strategic goals and make course corrections to help the agency fulfill our goal of engaging people in the story of God’s work in the world through The United Methodist Church.

The Research Team at United Methodist Communications works to strengthen our understanding of the needs and experiences of our various audiences — Leaders, Members and Spiritual Seekers. People are complex, and research can help us understand how to best serve our diverse constituents.

Research informs the work we all do and helps define where we go next. Research helps us to:

  • Develop effective marketing plans,
  • Understand the interests and needs of congregations,
  • Identify ways to reach spiritual seekers,
  • Develop relevant content and helpful resources such as how-to guides and training courses,
  • Test new ideas,
  • Understand opinions, beliefs and attitudes,
  • Learn more about a specific topic, issue or audience,
  • Suggest potential solutions to problems.

Below you will find the results of our most recent studies.

The study revealed the Seeker path to finding a United Methodist Church is part of a bigger journey of finding oneself. The value a UMC delivers is recognizing and including all. Seekers are not as likely to be looking for a certain denomination as they are for a like-minded community. Image by StockSnap, from Pixabay.com.
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Research

United Methodist Church seeker to member journey

This exploratory study is a series of eleven 90-minute in-home interviews. The goal is to better understand the journey of how a seeker becomes a member of a United Methodist Church.

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Senior Manager of Research and Metrics Teresa Faust presents data received from a United Methodist Communications study conducted in association with the Barna Group.
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Research

Audience Wants and Needs Matter

Knowing more about attitudes and behaviors helps guide communication work.

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United Methodist Communications (UMCOM) completed a Zoom Evaluation in early 2021 to inform their Zoom offering to local churches as the demand for digital worship continues. Photo by Biljana Jovanovic, Pixabay.
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Research

Zoom has a positive significant impact on local churches

United Methodist Communications (UMCOM) completed a Zoom Evaluation in early 2021 to inform their Zoom offering to local churches as the demand for digital worship continues.

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Related

Contact our Research team if you have questions about any of our projects. Icon by the Noun Project.

Have a question?

Contact Teresa Faust, Senior Manager, Research & Metrics