Up to 70% of people looking for a new church home begin their search online. Your website matters as much (if not more) than your church exterior.
Why are websites so hard? For many, it's a struggle to know even where to begin. Because (re)building and maintaining a website requires time and a mix of skills — technical, copywriting, images, videos, audio — church leaders may put it off. Leaving behind an outdated website in favor of Facebook means…
- Visitors may have the wrong service times
- Search engines lower your quality score, impacting how quickly people can find you
- Loss of access to newcomers (especially younger ones) not on Facebook
In three screencast sessions, Eric Seiberling breaks down the steps in building, upgrading and getting your website discovered online. In part one of the series, Eric guides you through identifying the needs and the multiple audiences served by your church's website.
Figuring out content priorities — without assumption or excess — is often the biggest struggle for churches. Eric shows you how to organize needed content by audience. Most helpfully, he compares these early notes with a finished website, illustrating the journey from beginning to end.
Following Eric's steps will help you connect more effectively in digital ministry by answering the questions people have when they find you online.
Watch the other sessions of this screencast:
Eric Seiberling is part of a husband-wife duo working to help the church embody "1 > 99" at brokensheep.com. He leverages his 20+ years of marketing and consulting experience to help churches "baptize" and use secular techniques to be more effective at reaching the lost, the least and the last for Jesus Christ.