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Improving your church's web presence (screencast, part 3)

Your website matters as much (if not more) than your church exterior. More than 70% of people looking for a new church home begin their search online. Rarely do they go beyond the top three search results, so search ranking is critical. There are easy ways to help with that.

Search engine optimization (SEO) is what allows your church website to be found, reaching people looking for a church home. Eric guides you through an effective yet simple-to-implement plan.

 

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  • Learn how to assess your Google landscape to find room for improvement for existing as well as new or redesigned websites.
  • Discover how browsing incognito reveals a lot about your search ranking.
  • Find out how to claim your location throughout the digital landscape.
  • Connect the dots from a blog to your search ranking.

Following Eric's steps will help you connect more effectively in digital ministry by answering the questions people have, build the website that accomplishes that and publicizes your church to the largest audience.

Watch the other sessions of this screencast:

See also: Building an editorial calendar for your church and Find A Church.

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This year, United Methodist Communications marks 80 years of communicating faith. We invite you to help us celebrate!

 


Eric Seiberling

Eric Seiberling is part of a husband-wife duo working to help the church embody "1 > 99" at brokensheep.com. He leverages his 20+ years of marketing and consulting experience to help churches "baptize" and use secular techniques to be more effective at reaching the lost, the least and the last for Jesus Christ.