United Methodist Communications Releases 2021 Annual Report

The UMCom 2021 Annual Report invites readers to explore nine highlighted areas of communications ministry work. (Image provided by United Methodist Communications.)
The UMCom 2021 Annual Report invites readers to explore nine highlighted areas of communications ministry work. (Image provided by United Methodist Communications.)

United Methodist Communications
Office of Public Information

FOR IMMEDIATE RELEASE
March 31, 2022

United Methodist Communications Releases 2021 Annual Report

Nashville, Tenn.: United Methodist Communications today released its 2021 Annual Report highlighting the agency’s communications initiatives and activities on behalf of The United Methodist Church around the world.

“In 2021, we continued to move forward to stay relevant in an ever-changing world,” said chief agency executive Dan Krause. “As church leaders continued adjusting to ministry in digital spaces, we launched the Pastoring in the Digital Parish podcast, and new training avenues to help leaders adapt. We took a lighthearted approach in our advertising to invite newcomers to engage with our churches and found a new audience on TikTok. #BeUMC resources for church members celebrated our identity as United Methodists and called us to live out our values. Globally, we continued to build communication infrastructure, including texting and radio support.”

These numbers highlight some of the agency’s accomplishments in 2021:

  • 14.6 million web page views
  • 1.67 million social media followers
  • 1,900+ local churches served
  • 2,000 church leaders trained
  • 459 million advertising impressions
  • 289,000 newsletter subscribers
  • 900,000 messages sent/received through UMConnect
  • 33% increase in Special Sunday giving
  • 400% increase in online chat sessions

Learn more about the agency’s work over the past year at https://www.resourceumc.org/en/content/2021-annual-report. Annual and financial reports from previous years are available online.

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About United Methodist Communications
As the communications agency for The United Methodist Church,
United Methodist Communications seeks to increase awareness and visibility of the denomination in communities and nations around the globe. United Methodist Communications also offers services, tools, and resources for communications ministry. Follow us on Facebook and Instagram. Learn how to support this communications ministry work at ResourceUMC.org/GiveUMCom.

Media contact:
Diane Degnan
[email protected]
615.742.5406